DTJ is providing architecture, site design, and landscape architecture for the Glenmoor Country Club, a well-established club with a strong membership. The existing clubhouse no longer aligns with the club’s cultural goals for the immediate or long-term future, seeking a more family-friendly atmosphere to differentiate itself in the competitive marketplace that reflects and enhances the vibrant and healthy culture of its membership. DTJ worked with the client to establish the overall desired programmatic elements and vision for the reimagined club that embraced the concept of defining the brand at all touchpoints, creating a visual and experiential brand for members and guests.